Real Estate Copywriting for Agents
We write your real estate copywriting ads. Contact us on (03) 9686 2288.
We get it. Your job is to get listings and sell houses.Very few agents we’ve spoken to are interested in spending time writing real estate sales copy when they would rather be following up leads, getting new listings and making money by making sales.
Writing sales copy takes time and, writing good real estate copy, really good copy, takes skill.
If that’s not you, then we’re here for you.
Here’s an example of what we were given and what we did with it…
Here’s what was originally written…Rustic Charm
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Here’s what we wrote…
Relaxed country living with the city on your doorstep Spend lazy Summer evenings entertaining your friends on the covered front deck, after fun filled days enjoying the local beaches and vibrant cafes. Come Winter, imagine yourself cosying up with your loved ones in front of the roaring open fire (complete with Blackwood mantelpiece) after cooking up a glorious feast in the brand new kitchen. Finish your day with a relaxing soak in the tub soothing away the hustle and bustle of city life. With three bedrooms to choose from, this home makes an ideal base for your home office. Enjoy the convenience of your clients coming to you or, with so much on offer nearby, meet them for a beachside café latte. With a glorious Northern aspect and no-fuss garden, this character filled family home is ready for you and your family to create your next chapter. |
One states the facts and features of the home.
The other one paints an emotive picture of what it would be like to live in the home. The above home sold prior to auction, for above the guide price.
Words sell. Plain and simple. People are emotional creatures and they buy on emotion.
We use the power of the written word to help you sell real estate through effective real estate copywriting.
Here’s what one very happy fan sharedAchieved $50,000 more than expected“We put our property in Montrose up for Auction in December 2011. We had a difficult property to sell as it was a Mudbrick construction and finding comparable sales in the area was difficult. We spent a lot of money on advertising to try to attract as many people as possible but we were devastated to find the property had no bidders on the night. I happened to mention this at a social event to Wendy Chamberlain and she told me about the power of advertising that emphasied the benefits of living in a property not just the raw cold hard fact about the property, how many bedrooms bathrooms and land area etc. We had a tight time frame to sell so we asked Wendy to help us. The Real Estate agent agreed to the changes in the adverts and we started having more people to our open houses and a lot more people expressing interest in coming to the auction. We ended up having several people very aggressively bidding for the property and achieved $50,000 dollars more than the real estate agent had indicated we might achieve. We were very pleased that Wendy Chamberlain had helped us out with the sale of our property and we will always recommend her to anyone looking to sell a home.” Sam Durrant, |
We can help you free up your time to get back to selling real estate
Speak to Social Property Selling today about having us write effective sales copy for you and your Vendors.
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