Case Studies

Here we showcase properties where Social Property Selling has helped achieve remarkable results for our thrilled sellers.

25 York Street, Richmond

25 York Street, Richmond sold in August 2013. Social Property Selling created a dedicated property website for 25 York Street, Richmond, wrote the sales copy and created and shared blog posts about the home during the auction campaign.

Here’s what the thrilled vendor has to say:

Sold our property for considerably more than quoted

Michelle Amarant shares why she loved using the services of Social Property Selling to successfully sell her home for a great price
“I recently sold a property for considerably more than the quoted price. I engaged Social Property Selling to write the advertising copy & also create a showcase website & write blogs during the Auction campaign. Wendy took the time to meet me at the property & talk to me about my favourite rooms & why i loved living there.

Wendy did an amazing job at capturing the heart & soul of the property & really highlighted the features & benefits of living there. In fact, Wendy’s emotional copy was so fabulous that i actually did not want to sell my property after I read it!

Wendy’s blogs through out the Auction campaign were equally impressive with each week focusing on an emotion or experience surrounding the property. By Auction day the website set up specifically for my property was on page 1 of Google.

I have no doubt that the new owners fell in love with the property as a result of the work Social Property Selling did for me. A win win for all parties involved. Thank you Wendy & Social Property Selling”

Michelle Amarant
My Arbonne Aspendale, VIC

Iconic Richmond Warehouse an Entertainer’s Dream

Rarely does an iconic Richmond warehouse become available that is not only beautifully appointed but located within easy walking distance to the city and all her cultural charms.

Upon stepping inside this urban sanctuary, you’ll immediately feel a sense of calm and security. Gracing three spacious levels, this warehouse conversion is the perfect place for family gatherings or entertaining friends spectacularly, all with the convenience of the city right on your doorstep.
Just moments to Victoria Street, venture out amongst the early morning hustle and bustle, drawing in the mood of the neighbourhood as “menu inspiration” to locate the very freshest seafood, meat and vegetables for your pantry, before heading home to enjoy a scrumptious breakfast bathed in spring sunshine on the north facing deck.

A chef’s delight, the kitchen caters to your every cooking whim (even the clever placement of power points has been considered) whilst the massive island bench is both functional and practical. Offering generous space for whipping up your favourite culinary delights by day, it transforms into canapé servery and bar by night. Mingle with your guests easily while ensuring the food, wine and conversation flows.

Unique to warehouse residences such as this, the space and light are truly showcased by the grand proportions and soaring ceilings of the open plan living, dining and kitchen space. This true entertainer’s paradise extends from the sun drenched deck at one end through to an intimate private terrace at the other. This home was designed to be shared and enjoyed. Wine lovers are catered for too with a dedicated space downstairs for cellaring your collection.

Not in the mood to cook? Nothing beats having your own chef and barista mere footsteps from your front door. For lovers of coffee and tempting brunch morsels, the New York Tomato café serves tasty treats and sublime lattes right across the road. So Urban. So Richmond.
From masquerade balls and themed parties to your very own New Year’s Eve gala, with sweeping views towards the city you truly do enjoy the best seat in the house to celebrate with the city and her spectacular fireworks display. This home will quickly become a favourite place for family to gather and friends to connect.

As you adjourn upstairs, your master bedroom sanctuary awaits. Gloriously north facing, spacious and bathed in light (complete with BIR), curl up with a book and let your mind wander, as a refreshing summer breeze streams through your double French window doors. Finish your day with a relaxing soak in the oversized spa bath. The central bathroom offers you the perfect place to unwind from your busy day.

A fabulously sized second bedroom (also with BIR) provides you with yet another vantage point for spectacular views to the city and beyond. Head downstairs to the third bedroom (BIR), which is also perfect for those looking for the option to work from home or a handy dedicated study space. Your own private bathroom on this level makes this area self-contained whilst the ground floor location ensures your privacy.

Catch a show in the city and wander home on a warm summer evening, heading to your spacious deck to enjoy a night cap as you critique the performance. Come game day, you’re just a short stroll from the G or sit and absorb all the action from your private terrace overlooking this Melbourne landmark. Local festivals and the delights of Richmond are just moments away.

Two (side by side) car spaces accessed via a secure gate provides you direct access to your home while the security front door and intercom system ensure your privacy and total security.
Often sought. So very rarely found.

You can view the dedicated property site we created for 25 York Street, Richmond here.

iconic richmond warehouse for sale
iconic richmond warehouse for sale
iconic richmond warehouse for sale
iconic richmond warehouse for sale
iconic richmond warehouse for sale
iconic richmond warehouse for sale
iconic richmond warehouse for sale iconic richmond warehouse for sale iconic richmond warehouse for sale

25 York Street, Richmond Showcase Website on Page 1 of Google

Social Property Selling created a dedicated individual website for the property for sale at 25 York Street, Richmond.

We achieved a google ranking of position 3 on page 1 within 18 days of launching the website.

You can view the dedicated property site we created for 25 York Street, Richmond here.

25 york street google on 8 August 2013 on Google

25 Challis Street, Newport

Relaxed country living with the city on your doorstep.

It’s not often that you find the comforts of a country lifestyle within easy striking distance of the city, beaches and the airport, but that’s just what you’ll discover in this gorgeous Newport home.

Spend lazy Summer evenings entertaining your friends on the covered front deck, after fun filled days enjoying the local beaches and vibrant cafes. Come Winter, imagine yourself cosying up with your loved ones in front of the roaring open fire (complete with Blackwood mantelpiece) after cooking up a glorious feast in the brand new kitchen. Finish your day with a relaxing soak in the tub soothing away the hustle and bustle of city life.

With three bedrooms to choose from, this home makes an ideal base for your home office. Enjoy the convenience of your clients coming to you or, with so much on offer nearby, meet them for a beachside café latte.

With a glorious Northern aspect and no-fuss garden, this character filled family home is ready for you and your family to create your next chapter.

This property was sold prior to auction, with the thrilled vendor accepting an offer above the quoted range, well above their reserve price.

You can view the individual showcase property site we created for 25 Challis Street, Newport here.

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