Social Property Selling listed in the Anthill Magazine Smart 100 Index

by Wendy Chamberlain on June 13, 2013

Already using Social Media? Follow Social Property Selling for the latest about new features, tips and tricks when it comes to real estate and social media.


Melbourne, 13 June 2013

Social Property Selling has been named one of Australia’s 100 most innovative products or services, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 100’ Index.

Social Property Selling

With 90% of buyers using the internet to search for homes and only 27% now looking at newspaper adverts, a typical home buyer takes three months to buy, with 52% turning to the web as their first step. Of these, 24% take an action online the SAME DAY they start researching. Such staggering statistics point to a changing real estate landscape for how homes in Australia should be marketed.

Seeing a gap in the market, avid real estate investor and social media maven Wendy Chamberlain launched Social Property Selling earlier this year, an online-marketing strategy firm turning traditional real estate marketing on its head by directly tapping into the real estate buying market here in Australia.

Founder Wendy Chamberlain said: “I’m thrilled to be listed in the Anthill SMART 100 Index for 2013. It confirms what we believe, that what we offer is indeed innovative in the real estate marketing space.”

“With buyers becoming increasingly online-savvy, it just makes sense to market where the eyeballs are” says Chamberlain “and that’s online. Emotion sells and we create that emotional connection between a property and a buyer using effective online strategies. It’s no longer ‘are you online?’ These days, it’s about how your home stands out online.”

Working with real estate agents and sellers alike, Social Property Selling is the realisation of two passions for Wendy – real estate and computers – and she brings to the table her considerable experience and expertise in both arenas.

About the Smart 100

The SMART 100 Index was created by leading business media channel Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.

“In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment,” said Anthill founder and Editor-In-Chief James Tuckerman.

“It identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of ‘mavens’ and readers.

“Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.

“This is because innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think.”

What is Anthill Magazine?

Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey.

Since then, it has evolved into one of Australia’s leading online communities for Australian business owners, ranked among the Top 50 Business & Finance websites in Australia by Nielsen Online Ratings. It is dedicated to innovation, entrepreneurship and the commercial development of Australian ideas.

For further information on Social Property Selling,
contact: Wendy Chamberlain on 03 9686 2288

Reader’s Choice Awards

We are still in the running for a second award called: The Readers Choice Awards but we need YOUR help. Simply go to: and do one or ALL of the following:

  • Tweet it: Top left of each page (3 points)
  • Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  • Leave a Comment: Anonymous comments excluded so please leave your name!(1

Simply visit the page of your favourite above and vote. At the conclusion of the Readers’ Choice judging period, we will tally up the results and create an Index according to the votes.

Found this Press Release useful?

Consider using the buttons below to share on your favourite social network.

Wendy Chamberlain from Social Property Selling

By Wendy Chamberlain
Copyright 2013 Social Property Selling

Social Property Selling is the brainchild of Wendy Chamberlain, a trainer, speaker, International best-selling author and online engagement strategist who combines her online savvy with her passion for real estate to show sellers and real estate agents alike how to achieve a better price when selling a home. To receive your FREE Special Report and how-to articles to expand your real estate toolkit, visit

{ 0 comments… add one now }

Leave a Comment

CommentLuv badge

Previous post:

Next post: