What Are QR Codes and How Can They Help You Sell Your Home?

by Wendy Chamberlain on January 25, 2013

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What are QR Codes?

You’ve probably seen QR codes around.

QR Codes are Quick Response codes or two-dimensional codes that feature black modules on a white background and arranged in a square pattern.

They are small bar codes that can be read by certain gadgets including smartphones with cameras, tablets, iPads or a bar code reading application installed.

So how can a QR Code help to get your home sold? Read on to find out more..

Bar codes versus QR Codes – what’s different?

While a QR code is similar to the bar codes used at retail stores to track the prices of products, it is different in terms of the amount of data contained in the code.

A bar code is linear and one-dimensional and can hold up to 20 numerical digits.

QR codes, meanwhile, are two-dimensional matrix bar codes that can store and share thousands of alphanumeric characters of information.

QR codes can be read by smartphones such as the iPhone, Android and other Smartphones with built-in cameras and also tablets and iPads.  Anyone can easily download applications to their mobile device that are capable of reading a bar code and use this application on your phone to read the QR code.

When you scan the code, you can access the information contained in the QR code.  The information is linked to content on the internet and can activate a number of phone functions such as email, IM and SMS. The content of a QR Code may also be a URL or a coupon which you can use at shops.

Try it on your smart phone now…

Open the Bar Code reading application on your smart phone, hold your phone up to the image below and wait for it to focus on the image and beep.

Use QR Codes to help you sell your homeYou then have options on your phone to Open an Internet Browser, Share via Email or Share via SMS (text message).


The use of QR codes began in Japan more than a decade ago. Toyota’s subsidiary, Denso Wave, invented this in 1994 and has registered it, although it did not claim patent rights for it.

How can a QR Code help get your house sold?

When it comes time to sell, home owners can benefit from using QR codes. We recently included a QR code in the campaign marketing for a client as part of their overall marketing for the sale of their home.

QR Codes are ideal for the real estate market and anyone looking to sell their home, as you can quickly and easily generate a QR Code that will redirect any potential buyer to the most effective place for them to find out more – usually to viewing your property on one of the multi-listing property websites, such as www.realestate.com.au or www.domain.com.au. All at the mere tap of a smartphone.

But more than that, your unique QR Code can even include the property details as well as your contact number or your real estate agent’s mobile number, in addition to the website URL to find your property.

The are many different ways you can incorporate a QR code into your real estate marketing when selling your home. The aim, of course, is to make it as easy as possible for anyone viewing your home to look up more information about your property.

How many times have you stood out the front of a property, looking at the sales board, only to realise that you’ve missed the open for inspection? Imagine being able to whip out your smartphone and look up further information about the property right then and there. That’d be really convenient, right?

That’s the power of a QR Code.

A QR code enables a potential buyer to look up further information about your property on the spot, via their smartphone or mobile device. They can even call your real estate agent right off the QR Code, if that’s how you’ve programmed it.

A QR Code ups the convenience factor for any buyer, allowing them to find out more about your home and contact your real estate agent in just a few short clicks on their phone or tablet.

Social Property Selling offer QR Code creation as part of our services. If you are selling your home and would like to find out about how you can incorporate the use of QR Codes into your marketing, find out more here.

QR Codes are a very cost effective way to market your property. Talk to Social Property Selling today about how we can work with you to get your property sold.

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Wendy Chamberlain from Social Property Selling

By Wendy Chamberlain
Copyright 2013 Social Property Selling


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Social Property Selling is the brainchild of Wendy Chamberlain, a trainer, speaker, International best-selling author and online engagement strategist who combines her online savvy with her passion for real estate to show sellers and real estate agents alike how to achieve a better price when selling a home. To receive your FREE Special Report and how-to articles to expand your real estate toolkit, visit www.SocialPropertySelling.com.

{ 2 comments… read them below or add one }

perla June 27, 2013 at 11:28 am

Communication these days is absolutely key! Most of us use our computers endlessly to talk to our friends. I can’t fathom a world without modern software.

Melva L. Emerson July 3, 2013 at 9:16 pm

You’ve probably noticed that a lot of the benefits of QR codes are geared toward connecting with new customers.

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